Hi, I’m Katrin, a Berlin-based cross-disciplinary creative director with extensive experience across a wide range of design fields—from digital and print design to campaign concepts for both online and offline media, including video.
I specialize in creating products that captivate audiences and bring ideas to life. By helping clients define their brands and elevate their campaigns, I craft content that resonates and drives meaningful results — whether through traditional channels or emerging media.
With a background in fashion graphics and communication design, I’ve built a strong foundation in both creative design and strategic thinking. This education has shaped my ability to craft compelling, brand-driven experiences while providing a deep understanding of how materials, textures, and color choices can elevate a brand’s visual identity.
In 2009, I led the EMEA design team at Corbis in London, where I honed my leadership skills and adapted design strategies for global markets. After gaining experience in UI/UX design — including SoundCloud’s 2023 redesign — I returned to my roots in visual communication and brand development around 2018, bringing a diverse skill set and strategic approach to every project.
My goal is to integrate these experiences to deliver innovative, client-tailored, and holistic design solutions that connect with audiences and help businesses thrive in an ever-evolving landscape through bold, impactful design language.
Please get in touch.
Behance
LinkedIn
I run my own label Ghost Whyte and co-founded The Good Run in 2019, the first European sustainable shop for running gear.
SERVICES
Creative & Art Direction
Content Creation
Brand Communication
Brand Activation
Communications & Campaign Planning
Visual Identity & Language
Design Consulting
Stakeholder Managment
Crafts
AI
CLIENTS & AGENCIES
Adobe
Adidas
Puma
Telekom
SoundCloud
BMW
Mercedes
Smart
Etsy
Getty Images
SZ Magazin
BMW Magazin
eBay
KaDeWe
Continental
Haribo
AirUp
+ many more
Jung von Matt/Spree
Smith
Nolte & Lauth
C3
Telekom Labs
EmeisDeubel
Interbrand
Flora & Fauna Visions
Gruner & Jahr
DAYONE
Remolino (Buenos Aires)
Meta
Creative Artist Agency
+ many more
AWARDS
Clio Awards:
- Microsite Bronze
- Digital/Mobile Bronze
- Illustration/Image Bronze
for Adobe x Bowie, 2022
Eurobest:
- Digital Craft Grand Prix
- UX Journey Design Gold
- Website/Microsite Bronze
for Adobe x Bowie, 2022
PRESS
The Guardian: Steven Bartlett - a new approach to achieving your goals, Art Direction, 2024
https://www.adobe.com/uk/express/spotlight/stevenbartlett
Brand Juice: Adobe’s Creative Juice campaign,
Art Direction, 2024
Metro: Steven Bartlett’s Manifesto Method
Art Direction, 2024
The Guardian: The best personal brands aren’t overly curated, Art Direction, 2024
Adobe Express Waterloo Station, Campaign of the month, Art Direction, 2024
Blickfang, Deutschlands beste Fotograf/innen 2023
Slanted Magazine #38—Colours, with “There is a ghost in our house”, Ghost Whyte, 2021
CV
Since 2013
Fulltime freelance Creative Directer & Designer, Berlin
Since 2020
Freelance Art Director Adobe Studio EMEA
2013-2014
Art Director Paper & Tea, Berlin
2012-2013
Senior Visual Communications Designer, SoundCloud, Berlin
2008-2011
Senior Art Direction + Communications Designer + Team Lead EMEA Veer/Corbis UK, London
2007-2008
Freelance Editorial Designer, Munich
2006-2007
Graphic Designer Apparel adidas, Herzogenaurach
2005-2006
Freelance Graphic Designer, Sueddeutsche Zeitung Magazin, Munich
2002-2005
Deutsche Meisterschule für Mode,
Communication graphic designer and fashion graphics, Munich