OFFF is an annual hub for creativity, learning, and networking, attracting top names in design and innovation. Adobe serves as a unifying element, bridging disciplines and ambitions.

The gradient /”SPECTRUM” embodied this connection, fostering innovation and exploration.

The booth offered varying interactivity, blending real and digital worlds, inspiring attendees to experiment in a creative space.

Integrated into the design, the Adobe Booth hosted speakers and guests at the heart of SPECTRUM, inviting everyone to create, connect, and develop ideas using Adobe tools.

Attendees' digital creations came to life as printed items, linked back to their Behance profiles via NFC, completing the digital-physical cycle.