For Chiefs –
Visual Identity
Forchiefs is an international network of skilled and experienced experts and coaches dedicated to guiding businesses toward growth by unlocking and harnessing their unique potential.
For this project, a comprehensive corporate identity was developed, capturing the essence of Forchiefs' mission to empower companies through personalized coaching and expertise. The identity system reflects both professionalism and approachability, using a blend of modern typography and dynamic visuals to convey the energy and expertise of the network.
The design approach was crafted to resonate with both clients and coaches, establishing a visual language that communicates trust, innovation, and the transformative power of collaboration.
Service:
Creative Direction and Design
Guided by the keywords "optimistic discomfort, energetic, impatient, challenging, activating, connected," I focused on a detail in the logo: the opening of the letter "C" transitions into the letter "O," creating a standalone symbol.
In addition, this symbol can be used as an element—for example, as a bracket to connect people, a (sound) wave to represent conversation, a pattern, or simply to enhance recognition.
Its versatile applications reflect the flexibility of the brand and what the client stands for.
