P & T offers discerning tea drinkers fine, rare teas, tea accessories, and stationery. To combine the core elements of tea and paper with the concept of "reuse & recycle," a unique packaging line was developed. The collection merges simple, sustainable materials like brown and natural white paper with subtle colored illustrations and refined typography.

The color concept, inspired by the different oxidation states of tea, is reflected across all prints, the concept store, fair stands, tea bars, and other marketing materials.

As the Art Director, the concept was developed in close collaboration with the founder and the design agency Sonnenstaub.