„This is RF" Notebook for
Getty Images –
Brand Communication
For Getty Images, I developed a concept for a notebook that highlights and promotes their Royalty-Free Collection: authentic, real-life creative content.
The idea centered around the "blank sheet of paper"—a familiar starting point for creatives. How often do we sit in front of an empty page, ready to fill it with sketches, notes, or new ideas? Notebooks symbolize the beginning of great concepts, and Getty Images provides not only the visuals to bring these ideas to life but also the inspiration to spark them.
The concept was brought to life with a minimalist, blind-embossed rectangle on the cover, paired with the phrase „Platz für neue Ideen“ (“Space for new ideas”). This motif, along with the bold accent of neon orange, runs as a consistent design element throughout the notebook, framing each page as a space for creativity to unfold.
Service:
Creative Direction, Concept and Design








