Adobe Express is the latest addition to Adobe’s portfolio, uniting powerful tools for mobile and web. Its UK and US launch marked one of Adobe’s biggest campaigns yet, featuring four hero videos with real businesses, bold OOH placements like Shoreditch Canvas, an experiential activation at Oxford Street Station, TV spots, and more.

A standout feature was a fresh format showcasing personas through a screen’s viewport—capturing their workflows, creations, and emotional reactions. I art directed two videos tailored specifically for the UK market.