I co-founded THE GOOD RUN 2019 out of a need for stylish, hip, and above all, sustainable running apparel. We started from scratch, funding the project through a crowdfunding campaign.

As Creative Director, I developed the branding, defined our core values, built the webshop, created the visual language for off- and online media, and spearheaded the launch campaign. We also organized activations, such as Runs for Women’s Day, and were involved in styling, product selection for our online shop, social media content creation, trend analysis, and the creation of our own sustainable running collection, produced in Portugal.

Our goal was to break away from the outdated "eco look" of existing sustainable sportswear and translate it into a modern, appealing design. This allowed us to reach the design-conscious crowd and provide a true alternative to mainstream sports brands.

THE GOOD RUN - Leave nothing but positive footprints. ♡

(A big thank you to everyone who helped us along the way.)